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How Real Estate Agents Can Help Veterans
BEE Knowledgeable: Resources for Real Estate Agents
Our typical VA buyers come to us seeking knowledge on how they can use their VA benefits to purchase a home.
This page serves as a resource for Real Estate agents to learn how to help and attract VA buyers.
Table of Contents
Summary of VA Home Loan Advantages
Seasoning
Seasoning Needed for Adverse Credit Items in Order to Qualify for a VA Home Loan
Bankruptcy
- Chapter 7 – generally 2+ years is acceptable; possibly 1-2 years with extenuating circumstances.
- Chapter 13 – all payments satisfied OK; possibly OK after 12 months of satisfactory payments with court approval.
- VA Jumbos – no BK within past 7 years.
Foreclosures
- Follow the same rules as Chapter 7 BK
- Ensure that borrower’s entitlement has been restored (or determine if there’s bonus entitlement).
- Develop complete information on the facts and circumstances of the foreclosure.
Other Adverse Credit Items
- Judgements – Must be paid in full at or prior to closing.
Lead Generation
How Agents Can Get Organic VA Leads through SEO
Organic VA leads are hard to come by, but possible. Below are our personal recommendations that we’ve implemented within our business and received great results.
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Create a Google My Business Page
If you don't already have a Google My Business page, you are missing out. Create a listing and get it verified as soon as possible. Follow the link here to get started.
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Include Keywords in your Google Business Name
Once your Google My Business listing is created, change your title to attract the keywords of the customers you want. You can see an example of our listing on the right. Notice how we have VA in our business name? Our title includes the keywords of the buyers we want to attract.
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Create a Landing Page for Each Program on your Site
We created a landing page specifically for VA buyers. This will boost your SEO ranking for people who search “VA home purchase”.
Since we’ve done these three simple steps, we now appear #1 when people search VA Home Loan in the Chino/Chino Hills area.
Good to Know
About the VA market...
There are programs that provide leadgen for Real Estate agents where Real Estate agents give part of their commission to VA members. Popular programs include –
Homes for Heros – As a Realtor you give 30% of your commission. The customer received 25% and the other 5% goes to the program.
Veterans United – Does around the same thing.
One thing to note about these types of programs is that sometimes they do not allow you to join other programs. These programs are primarily about lead gen – although they do benefit Veterans, it’s coming out of your pocket.
We advise real estate agents to careful with these programs – sometimes it can get out of hand, and the companies which put these programs together take a large chunk of your earnings.
These companies know you are eager to get your hands on VA buyers, and do anything they can to get you to sign up without disclosing how much of your paycheck you will be giving them.
We suggest tapping into other alternatives of lead generation – such as working on your website’s SEO, social media marketing, Google ads, and asking your friends, family, and sphere of influence for their help.
Resource Links
One of the best things you can do for our Veterans is educating yourself on the VA loan process and sharing that information with your VA clients. Below is a list of resources completely free for you to learn about the VA home loan process to help your clients. You can also ask us anytime. 
Guideline/General Questions: Contact us at (909) 821-7447 (text & call friendly) or email Buzz@JBeeHomeLoans.com
*Support group for helping Veterans – https://vettedva.com/
*This is a free group that answers all and every question related to VA home loans. It’s designed for mortgage brokers, finance professionals, and real estate agents.
VettedVA – Their free Facebook group where you can post questions, we are a member and these guys are amazing! Their community always answers our questions quickly so we can better support our Veterans. – https://www.facebook.com/groups/VettedVAProSupport
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For information purposes only. This is not a commitment to lend or extend credit. Information and/or dates are subject to change without notice. All loans are subject to credit approval.
J Bee & Associates DBA J Bee Home Loans, 13362 Emerald Way, Chino Hills, CA 91709 | (909) 821-7447 | California DRE 02118467 | NMLS 2004628 www.nmlsconsumeraccess.org | Equal Housing Opportunity”.